Brands
What a company is good at, what it charges a premium for, and where it falls short. Every profile carries the third part.
Keychron
Wireless mechanical keyboards with proper Mac keycaps and hot-swap sockets.
Sony
Noise cancelling headphones and earbuds, and the codecs inside them.
MUJI
Unbranded household goods, stationery and linen bedding.
Herman Miller
The Aeron and Embody chairs, and a twelve year warranty.
Bellroy
Slim wallets, and backpacks that stay slim when half empty.
Fellow
The Stagg pouring kettle and the Ode brew grinder.
Anglepoise
The Original 1227 and the Type 75, designed with Kenneth Grange.
BAGGU
The Standard Baggu, a reusable tote that folds to the size of a fist.
HARIO
The V60 dripper, and the cone geometry every competitor now copies.
Grovemade
Wool felt desk pads and the monitor riser shelf.