Apple
Apple makes consumer electronics that set the bar for fit, finish and integration, then charges heavily for the version intended for serious work.
Apple is at its best when the work rewards efficient hardware and a well integrated operating system. The MacBook Pro has the display, ports and sustained performance to justify its place on a professional desk. The catch is predictable. Memory and storage upgrades cost too much, repairs remain tightly controlled and the cheaper configuration is often the one that gives up the useful headroom.
Control the hardware and software together, then remove friction from the common tasks people perform every day.
Do not buy the base configuration automatically. Work out your memory and storage needs before checkout because neither is meaningfully upgradeable later.
