Sony
Sony's audio division has spent a decade quietly winning the noise cancelling argument. The flagship over-ears and earbuds are the default recommendation in most rooms, and the software is finally as good as the hardware.
Sony earns the recommendation on cancellation and comfort, and we want to be precise about why. Their advantage is not raw noise reduction, which several rivals match. It is how little the cancellation colours the music, and how well the mid frequencies survive it. That is the part cheaper headphones get wrong. Where Sony frustrates us is the app, which wants notifications and an account for features that should be local, and a default tuning with more bass than the drivers need. Ten minutes in the equaliser fixes the second problem. Nothing fixes the first.
Iterate the same product line relentlessly rather than reinventing it, and treat the companion app as part of the hardware.
The flagship over-ears are not foldable, so the case is larger than the model it replaced. If you live out of a small bag, that matters more than the spec sheet suggests.